-Voted “New England’s Best jeweler 2004” WHDH news 7

-Featured in a WCVB channel 5 report on cultured diamonds

-Boston College The Heights “How to kill time in South Station” by Becca Shaw


-Voted “New England’s Best jeweler 2004” WHDH news 7

Whether you’re looking for bling-bling or something special for your sweetie, who really sparkles and shines as the area’s best jeweler?

Attention love birds and procrastinators, the clock is ticking, Valentine’s Day is tomorrow. So grab a pen and paper because we’ve got your vote for “New England’s Best Jewelry Store”.

Diamonds, pearls, rubies or sapphires — you voted, we counted and hit road to find the jewelry store, that’s worth its weight in gold.

Your third place spot is real gem — Freedman’s. Located in Boston’s Jeweler’s Building it’s a full-service store that prides themselves on building customer relationships.

Ruth Freedman, Freedman Jewelers

“We love our customers and hopefully they love us.”

Silver, gold or platinum, there’s something for every style.

Ruth Freedman, Freedman Jewelers

“We try to stay very current.”

But if you can’t afford the hope diamond right now but still want those earrings, it’s O.K. to start small. You can come in and what we do is trade them up what you paid for those earring goes towards a new pair of earrings.

Attention commuters, make a stop at Boston Ring & Gem and you won’t be off track, located in the main lobby of South Station.

There’s no shortage of bling-bling and it’s crystal clear they take pride in their work.

Sevag Zargarian, Boston Ring & Gem

“We make each piece one a a time… We spend as much time as possible on each piece.”

Just because each piece is hand made, it won’t cost you an arm and a leg.

Sevag Zargarian, Boston Ring & Gem

“We can beat any of the larger retailers.”

Check out their fire and ice and you’ll head home happy. But the store you voted a cut above the rest — DeScenza Diamonds.

Open since 1915 there is no doubt why they’ve stood the test of time.

Hugh MacIsaac, DeScenza Diamonds

“What makes us the happiest truly about this store is the service that we give the customer.”

They’re known for the diamonds, but there’s another department that sparkles.

Hugh MacIsaac, DeScenza Diamonds

“We have a gift department that is second to none.”

Customers have come to expect value at each of the four locations.

Hugh MacIsaac, DeScenza Diamonds

“We have never charged the retail price on anything.”

The staff at DeScenza’s is a rare find….

Hugh MacIsaac, DeScenza Diamonds

“We really go all out for the customer.”

So, if you’re looking to go all out for your Valentine or you just want to spoil yourself, why not try one of “New England’s Best”?



-Featured in a WCVB channel 5 report on cultured diamonds

BOSTON — Diamonds are one of nature’s most beautiful products, mined deep inside the earth, created by heat and pressure billions of years ago. But what if you could grow stones just as brilliant in a lab? Would they hold the same allure? Bottom of FormBoston television station WCVB reported that a Boston company is betting they will. Apollo Diamonds said that its cultured diamonds are the real things. “It is a diamond. It is 100 percent, and it has the same properties as a real diamond. It’s as beautiful, all of the brilliance, all of the emotional feeling that a mined diamond does,” Apollo Diamonds President Bob Linares said. The Apollo process begins with a seed diamond, about one-tenth of a carrot. It’s placed in a vacuum where carbon gas is added, atom by atom. Those atoms stick to the surface of the seed and grow into a diamond. Apollo said that the gemstones are as pure in composition as the purest mined diamonds. “There is only one thing in the universe it can be. The only question would be was it cultured, or was it mined?” Linares said. The station took a one-quarter carat Apollo diamond to Boston Ring and Gem Jewelers in Boston. They knew it was lab grown. “Without any instruments, with the instrument of the eye, it looks like a diamond. It reflects just like a diamond. The brilliance is so even. It’s very clean material,” Boston Ring and Gem Jewelers Seveg Zargarian said. In fact, only a sophisticated machine in a gem lab could distinguish Apollo diamonds from natural diamonds. “The material itself is carbon, the subatomic structure is a diamond. But when you sell it, you have to disclose that it’s not a diamond, and that’s a turn off,” Boston Ring and Gem Jewelers Raffi Zargarian said. But Apollo said that there’s plenty of room for natural and cultured diamonds in the marketplace. And it plans to sell the stones at 20 to 30 percent less than natural diamonds could make some eyes sparkle. “We’re not a threat to the diamond market, quite complementary, new product that fits into an appropriate space,” Linares said. But the seven-generation jewelers are skeptical. “If it was 95 percent discount, it would make sense,” Seveg Zargarian said. “If you market it right, you can sell anything in this country, but the price is too high,” Raffi Zargarian said. Apollo executives said that in a $60 billion retail diamond business, grabbing a small piece of that market is lucrative. They plan to roll out their cultured diamonds next year.




-Boston College The Heights “How to kill time in South Station” by Becca Shaw

10:45 a.m.: Arrive at South Station. Realize you gave yourself way too much time and have an hour before the train departs.

10:48 a.m.: Print out train tickets.

10:50 a.m.: Bathroom trip number one. It’s a long ride and train bathrooms are small and sketchy.

10:51 a.m.: Be really awkward and try and fit all your bags in the small stall with you, as other bathroom-goers watch and give you weird looks.

10:55 a.m.: Watch in awe with all the other train-goers at the flipping and changing of the train schedule on the wall.

10:56 a.m.: Venture around the station. Pass by Boston Ring and Gem, and ogle the jewelry. Ask to try on several fancy rings. Think about getting married. Realize you are single and can’t even decide what to wear tomorrow, nevermind your future.

11:00 a.m.: Pass by Rosie’s Bakery. Wonder why you gave up chocolate for Lent. Stay strong. It’s too early for a sugar high anyway.

11:05 a.m.: Notice whole station is covered in Johnnie Walker advertisements. Remember last night’s advertising class on advertisement station domination. Wow. Something you learned in school actually shows up in the real world. Impressive.

11:09 a.m.: Stomach starts to grumble. Getting hungry with the smells from all the food kiosks.

11:10 a.m.: Realize home is a while away – begin search for quick pre-train lunch.

11:11 a.m.: Consider a slice of pizza from Pizzeria Regina. Watch the old man at the table next to you whip out an old pocket knife and hack a piece of pizza apart to split with his wife. Pizza isn’t as appealing anymore.

11:13 a.m.: Get distracted by trainload of college guys coming through the station.

11:14 a.m.: Regain focus for a second, until you become distracted by a man wearing rolled up jeans with white socks and sandals. Debate alerting fashion police.

11:16 a.m.: Put your MP3 player on random. Rock out to Third Eye Blind’s “Semi-charmed Life.” Good times.

11:18 a.m.: Become aware of awkward looks coming from the sketchy man at the table across from you.

11:19 a.m.: Watch the man at Philadelphia Steak and Hoagie extract several giant pickles from a massive jar. Think about getting a pickle as a souvenir from your visit to South Station.

11:20 a.m.: Decide to walk around the kiosks looking for food. Thumb through magazines at the newsstand – wonder how/why Avril Lavigne made the cover of Cosmo.

11:22 a.m.: Settle on an Auntie Anne’s pretzel and soda. Cashier convinces you to go for sweet mustard dip. Good call.

11:23 a.m.: Yum. Flat soda. Decide this is your chance to visit the Philly Steak and Hoagie man for that pickle.

11:25 a.m.: Get a closer look at the pickles. Realize they have probably been sitting in there since your last visit to South Station. Just get an un-flat soda instead.

11:27 a.m.: Watch as an old man collects all the newspapers off the tables.

11:30 a.m.: Lose track of time. Realize your train is boarding. No time for a bathroom trip.

11:31 a.m.: Decide to share the wealth and leave your copy of The Heights on the table for the old man to collect.

11:35 a.m.: Board train. Realize it’s unsafe to hold it for two and a half hours and probably easier to go when the train’s not moving.

11:36 a.m.: Manipulate your body to get into the two-by-two foot bathroom stall. Wonder how people manage to fit inside when the train is moving.

11:40 a.m.: Wave goodbye to South Station. Put your headphones on as the train takes you back home.